The employer brand: how to cultivate it
“If you lose money for the firm, I will be forgiving. If you lose reputation, I will be ruthless.” Warren Buffett’s words of warning set the scene nicely for a blog on employer branding, a very current buzzword in HR circles.   Employer branding is how organisations... READ WHOLE ARTICLE
Employers: why should anyone work for you??
The provocative headline is adapted from the title of the book (and lecture in Dublin last year) “Why should anyone work here?” by Rob Goffee and Gareth Jones of London Business School. The book draws on their research of many well-known firms in the quest for the... READ WHOLE ARTICLE
How to attract top IT talent
Most Irish employers will remember the dizzying heights of the tiger era, when the recruitment of developers and other IT specialists was a nigh-on impossible task. It wasn’t that companies couldn’t find people with the right qualifications. It wasn’t that they... READ WHOLE ARTICLE